For 40 years, Sunsets Inc. has led the swimwear industry in innovative design, perfect fit, and unmatched customer service. We now produce 4 well-known swimwear brands—Sunsets, B Swim, Swim Systems, Sunsets Escape, and Pacifica By Sunsets—which are available in the best stores online throughout the world.
We are your perfect fit.

Fresh For Spring
Beautiful prints and color in classic silhouettes we know you'll love!
Just in time for those sunny days ahead!
About Us
Sunsets Inc. is the longest-running family-owned swimwear company in the United States.
Back in 1984, when bikinis were only sold as sets, we started selling tops and bottoms separately—which launched the mix-and-match separates revolution! No longer did you have to buy your top and bottom as a set; you were free to mix and match your styles, sizes, and colors. Freedom!
Our driving passion is to have all women love how they feel in our cover-ups and swimwear. Try on one of our suits and you’ll immediately feel the difference in the fit, styling and quality.
If you’ve experienced this difference for yourself, drop us a line and share your experience with our brands, stores, or website. There are so many stories to share, and we’d love to hear yours!